Past Event – An Interview With Dean Akers
Dean Akers
About Dean Akers:
Dean Akers is a self-proclaimed serial entreprenuer. He acquired his business acumen working for Linder Industrial Machinery. Formerly the CEO of Airdrome Tires, he tells his story about getting the “ungettable” accounts READ MORE…
Posted in 
Past Event – Wish Farms
Wish Farms
Gary Wishnatzki is a third generation farmer who has built his company into the largest strawberry producer in Florida. This is a once in a lifetime opportunity to see a very successful farming business at work! They excel at marketing, distribution, sales, innovative READ MORE…
Past Event – 2012 Writer’s Summit
Your Written Works
This no-nonsense full day summit consists of a carefully chosen roster of real life business owners who have successfully published and marketed their written works. They will arm you with all the information you need to plan, publish, and MARKET your book. READ MORE…
Past Event – Positioning Your Business For Sale
The fact of the matter is most people start a business because they want to help others through their business and gain financial freedom in the process. The key is to build a business that has been positioned in such a way that you can sell that value and momentum to a potential suitor when you are ready to enjoy the fruits of your labors. READ MORE…
Want a Thriving Business? Learn Some Math.
I’ll be the first to admit…I’m an organizational junkie. I get incredible amounts of pleasure out of seeing things organized, systemized and beautifully aligned. Checklists, perfect marketing collateral, management systems, and efficient office flow all bring a huge smile to my face. To me, serving our members with efficient, easy systems to get them what they need is crucial to making sure we are always exceeding expectations. Chris, on the other hand, is a Marketer. He gets mass amounts of joy coming up with creative ways to get TBBO, eMarketing Groups and all of our events and services out there to the world. Generating new ways to bring people to an event, tweaking the process of our Eg3 Groups and workshops, and creating Success Safaris are his ways of making sure we are always exceeding expectations.
Operations and Marketing are vital parts of a business system, but neither are the fuel that makes your business work. Imagine if you had a brand new Bentley sitting in your driveway. Shiny paint job, pristine engine and an interior that is laden with all the upgrades you could possibly imagine. No matter how gorgeous this car might be, it ultimately will not go anywhere if it has no gas! The same holds true for your business: you can have a business that is meticulously organized to service your current and potential client. You can market your business in the most creative and innovative ways to bring clients into your pipeline. But if you are not actually closing the deal and getting a new client or getting someone to swipe their credit card to purchase your product…if you are not making the sale, then your business will not survive.
There are many elements of sales to master in order to find the sales system that works the best for your company (there I go again with the “systems!”) – target market, touch points, marketing strategies, proper language, sales people, sales techniques and more.
But at the end of the day, sales is nothing more than mathematics:
a) How much money do I want to bring in?
b) How many products do I have to sell or how many clients do I need to add in order to get the answer to (a)?
c) How many clients do I need to meet with or how many people need to see my product every week in order to close the answer to (b)?
d) How many touch points do I need to make (calls, visits, marketing material, etc) in order to get the answer to (c) to meet with me or see my product?
This is your sales metrics. Looking at sales this way makes sense once you look at it, but is usually counter intuitive to the way most business owners work.
While you continue to do what you love best in your business (marketing, operations, fulfilling the services), make sure you never lose sight of the fact that you MUST have sales coming in in order for you to continue doing what it is you love! Remember to focus on sales…and everything else will fall into place.
